Skills &
Experience
Skills
User Research Skill
Comfortable using a range of approaches to gather data. Focusing on gathering relevant qualitative and quantitive data is key to using resources wisely. Analyzes data with an empathetic eye to understand the user’s perspective and how to adapt the product’s approach.
Advocating for the user is advocating for the business
Designing research plans
Conducting 1-on1 interviews
Competitor research
Rapid brainstorming
Problem statement & value propositions
UX storytelling
Paper prototype
Software: InVision, Miro, Trello
User Interface Skills
Quick-form paper and pencil wireframes make it easy to communicate ideas to a team, and test user flows.
Can produce high fidelity prototypes in both Figma and Adobe XD
Taking a logical and empathetic approach to every stage of the process improves the overall experience.
User interface analysis
Information Architecture
Multivariant testing
Style guide creation
Design accessibility
High Fidelity interactive prototypes
Interaction design
Software: Adobe XD, Figma
Front End Skills
Working knowledge in translating design to code, creating a product that can work and look good on any device. Able to create base designs quickly with bootstrap.
Constantly practicing to improve code skill, to be able to work directly with developers and communicate designs clearly. Currently cultivating skills in React as it is becoming more popular. It simplifies and accelerates the creation and management of development
Understanding front end code enables effective communication of designs to developers
HTML, CSS, JS
Responsive Design
API Integration
Bootstrap
React
Design accessibility
Translating design to code
Software: VS Code, GitHub
Experience
Digital Designer and User Experience Specialist
Freelance, Feb 2023 - Current
As a skilled freelancer, I specialize in delivering comprehensive Online Presence Audits, User Research Services, and Data-Informed Website Design solutions. Leveraging my expertise, I conduct thorough evaluations of online assets, analyze user behaviors and preferences, and create exceptional digital experiences.
I perform in-depth assessments of websites, SEO practices, social media presence, content strategies, and online reputation. Through meticulous analysis, I provide actionable recommendations to optimize online presence, improve brand visibility, and drive online success.
I employ various research techniques such as interviews, surveys, usability testing, and behavioural analysis. By deeply understanding user motivations and pain points, I unlock valuable insights that inform design decisions, enhance usability, and elevate user experiences.
I integrate findings from Online Presence Audits and User Research to create user-centric websites. By leveraging data-driven insights, I craft intuitive user flows, compelling visuals, and engaging content that captivates visitors and drives conversions.
Throughout the process, I collaborate closely with clients, ensuring their vision and goals are at the forefront. With strong communication and a focus on delivering exceptional results, I provide regular updates and seek feedback to ensure the final product aligns perfectly with its brand identity and business objectives.
Clinic Manager & QLD Trainer
Results Laser Clinic, March 2011 - Current
For the past 12 years have been dedicated to working for Results Laser Clinic and working up from Junior Laser Therapist to being both Clinic Manager in Brisbane CBD and the QLD Trainer for the company since October 2016.
This time was used to cultivate an empathetic and educational approach to sales, managing staff, and delivering real and rewarding outcomes for clients.
I have had the support of Results Laser Clinic’s CEO in my decision to move into a new industry, and have been able to get industry UX/UI experience in improving our customer’s online experience which will be implemented in the booking system’s next update.